Practical guidance from a successful start-up entrepreneur, who mines his own experience and expertise to help future entrepreneurs make sound decisions and face the inevitable challenges of running a company Becoming a successful entrepreneur involves a lot of hard work and an ability to learn from mistakes. In this book, Jürgen Ingels shares what he has learned as a top start-up and scale-up entrepreneur. He offers 50 concrete, practical tips about how to take your company to the next level, from your business model to operations; from marketing and sales to human resources; and from the composition of your team to the financial structure of your organization. With personal anecdotes, Jürgen shares his own story and his passion for entrepreneurship, and provides inspiration and guidance for entrepreneurs of the future