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Focuses on behavioral knowledge draws from psychology, management, marketing, economics, and finance; examples of psychological biases illustrated with examples of everyday behavior, and the effect of psychological biases on investment decisions is then described; uses investments and non-investment examples to illustrate how different concepts relate to investing

Published Date : 06/2015
Publisher : New Jersey : Prentice Hall
Page : xi,95p Pages
Barcode Call No. Volume Status Due Date Total Queue
1010025095 PL00016

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