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In this book, Jay Heinrichs uses classical rhetorical principles (kairos, ethos, pathos, logos) as tools you can turn inward to persuade your most difficult audience—yourself. Drawing on examples from history, rhetoric, pop culture (including Taylor Swift), and psychology, he argues that self‑persuasion is not mere motivational fluff but a structured art that can help you reshape habits, mindset, identity, and action

Published Date : 10/2025
Publisher : New York : Crown Publishing Group
Page : 288 Pages
Barcode Call No. Volume Status Due Date Total Queue
1040014271 SI00191

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Dec 06, 2025 0   Please Login

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