An investigative cultural history of the Barbie phenomenon and the world it created, culminating in the global impact of the Barbie film franchise. The author examines the corporate, creative, and ideological forces behind Barbieland, tracing how a toy brand evolved into a powerful cultural symbol shaping ideas about gender, capitalism, nostalgia, and popular media. Drawing on interviews, archival sources, and media analysis, the book reveals tensions between branding, feminism, and entertainment in contemporary culture