Cambridge marketing handbook : communications / Steve Bax & Paul Woodhouse

Author : Bax, Steve
Rating :
Cambridge marketing handbook : communications / St...

The Cambridge Marketing Handbook: Marketing Communications looks at the contemporary integrated communications mix in light of the changes in digital marketing and aims to give an overview of the current tools that marketers need to have under their belts. Coverage includes: the uses of communications, the different tools available, communications plans and evaluation methods, and buyer behavior theories for B2C

Publisher : London : Kogan page
Publish Year : 2013
Page : 130 p
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