Harvard business review on brand management

Author : Harvard Business School Press
Rating :
Harvard business review on brand management...

This series is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast moving world. From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, here are the leading minds and landmark ideas that have established the HAvard Business Review as required reading for ambitious businesspeople in organizations around the globe

Publisher : Boston Mass. : Harvard Business School Press
Publish Year : 1999
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