Save more tomorrow : practical behavioral finance solutions to improve 401K plans / Shlomo Benartzi with Roger Lewin

Author : Benartzi, Shlomo
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Save more tomorrow : practical behavioral finance ...

Save More Tomorrow provides that help by focusing on the behavioral challenges that led to this crisis inertia, limited self-control, loss aversion, and myopia—and transforms them into behavioral solutions. These solutions, or tools, are based on cutting edge behavioral finance research and they can dramatically improve outcomes by, for example, helping employees: -Save, even if they aren’t ready to do so now, by using future enrollment. -Save more by showing them images of their future selves. -Save smarter by reshuffling the order of funds on the investment menu. Save More Tomorrow is the first comprehensive application of behavioral finance to improve retirement outcomes. It also makes it easy for plan sponsors and their advisers to apply these behavioral tools using its innovative Behavioral Audit process

Publisher : New York : Portfolio/Penguin
Publish Year : 2012
Page : x, 272 p
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