It's alive / by Christopher Meyer and Stan Divis

Author : Meyer, Christopher
Rating :
It's alive / by Christopher Meyer and Stan Divis...

Explains the process of change in biology, business, and the economy, thereby providing a management guide to the business world around the corner. The book bases its insights and predictions on the impact the molecular economy is already having in such diverse business environments as manufacturing, financial services, and energy and gives case studies of Capital One Financial, the U.S. Marine Corps, British Petroleum, and the biotech firm Maxygen that show how adaptive behavior works in the real world

Publisher : New York : Crown Business
Publish Year : 2003
Category : Economics
Page : 275 p
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