This book includes developing a compelling brand positioning, extending an established brand, strategically managing a brand portfolio, building a brand-focused organization and measuring brand value. This book respects marketing professors as well as top industry executives, and cites examples from brands as diverse as Nordstrom, Wal-Mart, Harley-Davidson, BMW, TiVo, palmOne, Dell, Gillette, Tiffany, and Levi Strauss