Market your way to growth : 8 ways to win / Philip and Milton Kotler

Author : Kotler, Philip
Rating :
Market your way to growth : 8 ways to win / Philip...

With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Market Your Way to Growth presents eight effective ways to grow in even the slowest economy. They include how to increase your market share, develop enthusiastic customers, build your brand, innovate, expand internationally, acquire other businesses, build a great reputation for social responsibility, and more. By engaging any of these pathways to growth, you can achieve growth rates that your competitors will envy."--Publisher’s website

Publisher : Hobokon NJ : John Wiley & Sons
Publish Year : 2013
Page : xxviii, 212 p
Barcode Call No. Volume Status Due Date Total Queue
1010087347 BA00162 On Closed Stack 0 Please Login
1010080147 BA00162 On Closed Stack 0 Please Login

Related Book

The Stock Exchange of Thailand and the companies in SET Group uses cookies to provide you with a better browsing experience. Click here for detailed information on the use of cookies on this site, and how you can manage them.