"To some, short-selling represents the "dark side" of the market, and history has often characterized the art of selling short as an evil enterprise, embodying a conspiratorial or pessimistic frame of mind that fixates on the negative. In the authors’ view, short-selling is nothing more than a method of investing and trading that recognizes the life-cycle paradigm arising from an economic system that thrives on "creative destruction."The book will: Outline the six basic rules of short-selling Provide opportunities on both the long and short sides of stocks depending on which side of the creation/destruction cycle they are in Explain a refined method for shorting into rallies, shorting downside "breakouts" and massive dap-down moves, and when to cover and take your profit Include case studies for companies such as Apple, Netflix, and Green Mountain Coffee Investing and trading is about making money by profiting on the price movement of stocks and other securities. Short-selling is simply one component in smart investment and money management. Preserving gains is crucial in optimizing the performance of one’s investments, and short-selling serves as way to either profit outright or to help to offset declines in other stocks that make up the positions in a portfolio with more of an intermediate- to long-term investment horizon"--