The 12th edition has been throughtly revised and update to reflect the lasrest theorical work in the field and stastistics data, as well as recent events. This edition of Business and society articulates the view that in a global community, where traditional buffers no longer protect business from external change, managers can create strategies that integrate stakeholder interests, respect personal values, support community development, and are implemented fairly. Most important business can achieve these goals while also being economically successful. Indeed, this may be the only way to archieve economic success over the long term