As financial markets continue to evolve, so do the appetites of investors ? both professionals and sophisticated individuals ? seeking fresh information and insight. Counterintuitive Investing does not disappoint. Written by widely popular author and lecturer Harlan Platt, this powerful book combines cutting-edge academic investment research with street-smart ideas to improve investment performance. Based on the author?s extensive and thorough research, the book makes a compelling case for stocking up on bargains ? stocks with market risk but not company risk. Counterintuitive Investing argues that some company?s stock prices have fallen because of negative news announcements or something not directly related to the essential quality of the company are perfect candidates to buy. While most investors are abandoning the stock, the astute investors buy. The goal is to buy the best of the fallen stocks and avoid the worst, and Platt helps readers determine the difference