The main topic of this book is HOLT's CFROI (cash flow return on investment) valuation model. HOLT Value Associates is an ideal place for the author to work because his research instincts are closely aligned with the core beliefs that drive HOLT's business. Those beliefs center on empirically demonstrating advancements in the CFROI valuation model that bring better understanding of the link between firms' performance and stock market valuation. HOLT's primary business is providing software, data, and consulting to help money managers make better investment decisions on buying and selling stocks on a global basis