In Buy the Rumor, Sell the Fact, Forbes staff writer Michael Maiello takes an unbiased look at more than 75 of these "rules" to determine if they have value for investors in today's fast-changing markets--and, if so, what that value is. Before you place your next trade, let this engaging and easy-to-understand book show you how to: * Translate vague and contradictory investment maxims into commonsense investing rules * Understand and apply the basic mechanisms of the market to your investing * Distinguish between advice that is valuable and advice that is dangerous As an independent investor, you need to understand the everyday language of the markets before you can consistently profit from your investments. Buy the Rumor, Sell the Fact takes you inside that language to help you craft investment guidelines that apply to you, and only you, in your quest to make safe and sound investment decisions