“Two virtually certain major trends will create a massive global collision. First, Asian living standards will rise spectacularly. This is good. Second, Asians will replicate Western consuming patterns. This is bad. How do we gain the good and avoid the bad? This will be one of the biggest questions of the twenty-first century. Chandran Nair’s book could not be timelier. We need to seriously address the major questions that he raises and heed his valuable advice.” – Kishore Mahbubani, former Singapore Ambassador to UN and author of Can Asians Think? And The New Asian Hemisphere: The Irresistible Shift of Global Power to the East