"Somewhat controversially, Gad makes the point that value and growth investing are much more similar than most investors think -- value investors look for growth in the companies in which they invest. He then walks readers through the pitfalls that most investors fall victim too -- most of which involve not really understanding the margin of safety and how it is applied. Gad sets the stage by presenting the core value framework for beginning to advanced investors and money managers. With the backdrop of evaluating businesses (and not stocks), The Business of Value Investing introduces a blueprint to successful value investing with a focus on six key Buffett strategies. These essential points are presented and backed up with real-world case studies"--Provided by publisher