The globalization of Chinese companies : strategies for conquering international markets / Arthur Yeung ...[et al.]

Author : Yeung, Arthur
Rating :
The globalization of Chinese companies : strategie...

The Globalization of Chinese Companies aims to provide readers with a constructive, enlightening and practical framework as well as tools for implementing effective strategies. By showing readers how to analyze issues and think in a systematic way, it will give insights to China–based managers on how to understand the current development of aspiring global Chinese companies. An essential read for any manager wishing to break out of China and build a global business

Publisher : Singapore
Publish Year :
Page : xi, 203 p
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