A new approach to how individuals can change their lives for the better, including (but not limited to) finding ways to improve one’s working relationship with others, one’s overall health, outlook on life, and so on. Why do 95% of all diet attempts fail? Why do New Year’s resolutions last no more than a few days? Why can’t people with good intentions make consistent and positive strides to improve their careers, financial fitness, physical fitness, and so on? Based upon the latest research in a number of psychological and medical fields, the authors show that traditional willpower is not necessarily the answer to these strivings, that people are affected in their behaviors by far more subtle influences. This book shows how individuals can come to understand these powerful and influential forces, and how to put these forces to work in a positive manner that brings real and meaningful results.--From publisher description