While success in business has become synonymous with the meaning of life, this bearing comes at the high cost of damaged ecosystems. The underlying business-asset mentality has equated value with superficial and short-sighted actions and rewards. Redesigning the Stock Market: A Fractal Approach aims to alter the core of the global business machinery by integrating more long-sighted heuristics into trading mechanisms. These trading mechanisms encompass both the macro-environment related to the stock market and the micro-act of stock trading The book covers the following key areas: Discussion on a fractal basis for analysis of the macro financial environment and the stock market. - History of stock market crashes and lessons we can derive from them. - External changes that affect the stock market. - Suggestions for redesigning the stock market to minimize future financial crises and ensure business and societal sustainability