A totally new approach for outstanding performance in the stock market through a strategy of combining market timing with the use of stock charts for trend trading based on two observations: 1) the statistical fact that 50% of a stock's price movement is attributable to the overall market, 30% to the stock's industry group and only 20% to factors that are uniquely its own and 2) "at their core, fundamentals are subjective but momentum is fact." For those who are new to the stock market, self-manage their savings and retirement accounts, students looking for an overview of technical analysis, professionals who want a new approach for managing customers' money. The average investor lacks the training andtime to perform extensive fundamental analysis. A more effective strategy is to follow the big money pro's, the "herd", follow their tracks and know when to get out of their way quickly to avoid getting trampled as they change direction and abandon a stock, and industry or the market in general