With detailed analysis supported by data and anecdotes drawn from investment experiences, this practical guide emphasizes the importance of basing recommendations for investment strategy on the principles of traditional finance. This book provides a thoughtful and incisive appraisl of the optimal approach to long-term investment, drawing on historical data, the latest academic studes, and best practices among institutional investors. It will be essential reading for investment advisors and private bankers as well as individual investors seeking to preserve and grow wealth