The Pitch Book is a must-have 50,000-word resource for advertising, PR, digital, and design professionals looking to improve their new business success rates, an imperative in the agency world. Both an entertaining read—the kind you’d pick up at an airport for a long flight—and a practical ‘how-to’ manual, the book contains the distilled experience of nearly fifteen years of new business pitching and consulting within agencies and for agencies. How should you structure a pitch presentation? How should you adapt your pitch if you’re first, middle, or last to present? What should you wear when pitching? How do you successfully pitch social media initiatives and digital work your client may not understand? How do you keep egg off the face of your boss during the presentation? What do you do if you suddenly go blank while presenting? When should you back out of a pitch? Useful answers to these and many other questions are here