The innovation race : how to change a culture to change the game / Andrew Grant, Gaia Grant

Author : Grant, Andrew
Rating :
The innovation race : how to change a culture to c...

The Innovation Race takes readers on a lively global adventure to explore the current state of innovation. Along the way best-selling authors Andrew and Gaia Grant search for clues on how to stay ahead in the race and design a more sustainable future. Asking the critical questions - Why do we innovate? Are we at risk of innovating for the sake of innovation? What could we be doing better? - the Grants reflect on whether, if in the race to come up with ‘the next big thing,' we may be losing the purpose behind the process. They then outline how to navigate the key paradoxical challenges that can either frustrate or fuel innovation to change the game. By taking the latest academic research and presenting it in an accessible way, the Grants present a compelling case for forging a new path for the future

Publisher : Milton Qld. : John Wiley & Sons Australia
Publish Year :
Page : 353 p
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