"Any business looking to succeed in today's and tomorrow's global, digital economy must innovate. Innovation showcases the pioneers who have broken the mould and led the pack in every field from business and technology to food, fashion, culture and healthcare. It highlights the common denominators linking these highly creative people, such as their compunction to tell their truth; their entrepreneurial instincts; and their fierce protection of their 'brands'. Innovation draws on exclusive interviews with nearly 100 people who have pushed aside the boundaries in their field. It presents the inside track on who's done what, how they did it, what drives them on, and why innovation is so critical to individuals, businesses and to society as a whole. Most importantly, it will empower you and your business to be more innovative too"-- |c Provided by publisher