Winning corporate reputation strategies : lessons from Asia Pacific / Mark Chong

Author : Chong, Mark
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Winning corporate reputation strategies : lessons ...

As Asian businesses become more financially material to global revenue streams, business leaders in the region are under increasing pressure to deliver consistent, outstanding performance. Failure to successfully navigate the often opaque policy, regulatory, and political complexities in the region may slow down or even derail corporate growth plans. From this vantage point, an understanding of the local business environment is not only a competitive advantage, but critical to corporate sustainability

Publisher : Singapore : McGraw-Hill
Publish Year : 2012
Page : xx, 178 p
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