An estimated $196bn is spent globally on Financial IT*. This mould-breaking book will show Financial Technology companies (Fintech) exactly what it takes to build credibility, with IT buyers and penetrate this complex market. Written by one of the most experienced buyers of financial services' IT this book stands conventional sales thinking on its head by sharing, in simple easily understood language, a unique perspective as to how the customer would like to be communicated with coupled with an invaluable insight into what I, as a buyer, have to go through to buy your product or service. ‘Fintech, Achieve Bigger, Quicker, Returns’ is a valuable read not only for leaders and managers of companies wanting to grow their sales, but also provides insights for the communities that support them including Fintech Investors and Funds, Bank Innovation labs, & Enterprise hubs