Nowadays, stakeholder consideration focuses as much on an organisation's culture as it does on the bottom line - employees want to work for a company that has clear values and an engaging environment; customers and clients want to know they're supporting a worthwhile brand; and investors look to back socially responsible companies with good organisational health. Too often, too many businesses see culture change as a project with a defined end point once the project is considered 'done', the dominant culture re-emerges and things go back to how they were. Culture Shift guides organisations on how to do things differently, ensuring that culture really does shift (with minimal budget and no external consultants) and putting culture permanently at the core of running the business. Founded on behavioral economics, Culture Shift recognizes that people do not always make average assumptions or follow rational logic. Changing a culture, therefore, is not about telling people what to do and expecting them to fall neatly in line - it's about identifying where they are now and how they make decisions, in order to help them form new habits to create a comprehensive, sustainable culture shift