Preface -- Acknowledgments -- Chapter 1 An introduction to Thai entrepreneurship -- Section 1: Entrepreneurship: a family business -- Chapter 2 Jubilee: passion and the entrepreneurial spirit -- Chapter 3 Vichaivej international hospital group: the challenges of beginning the second generation -- Chapter 4 Drinking it in: Sappe's success emphasises innovation and shaping its Inno culture -- Section 2: The female founders: the power of mom -- Chapter 5 Lamoon: when caring moms innovate -- Chapter 6 The kitchen at Waraporn Salapao: an engine of economic growth -- Chapter 7 Priceza: bargain hunting #2.1 -- Chapter 8 Wongnai: in the mood for more than food -- Chapter 9 At vantage marketing research: taking on the global research goliaths -- Chapter 10 Alto Coffee: brewing the premium coffee proposition -- Chapter 11 Thai Habel Industrial Co. Ltd: when a fire ignites a change of direction and underpins expansion -- Section 4: Making it big: success against all odds -- Chapter 12 Minor international: competing on the world stage