Business and community : the story of corporate social responsibility in India / Pushpa Sundar

Author : Sundar, Pushpa
Rating :
 Business and community :  the story of corporate ...

Business and Community is a historical narrative which also highlights emerging critical issues and the achievements as well as deficits of Indian CSR. Its objectives are threefold:
- To enhance public knowledge, understanding and appreciation of what Indian business has contributed to society

- To enthuse the business community as a whole, especially the younger generation, by highlighting exemplary individualsmpanies in the history of Indian CSR

- To identify the factors which inhibit or encourage CSR so as to enable business and government to take appropriate action

Written in a simple, non-jargonistic language, it is easy to understand without being simplistic. Its extensive bibliography will be useful for further research

Publisher : Los Angeles : SAGE Response Business Books
Publish Year : 2013
Category : Social Enterprise
Page : xv, 392 pages
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