Arts entrepreneurship : creating a new venture in the arts / Richard Andrews

Author : Andrews, Richard
Rating :
Arts entrepreneurship :  creating a new venture in...

Arts Entrepreneurship: Creating a New Venture in the Arts provides the essential tools, techniques, and concepts needed to invent, launch, and sustain a business in the creative sector. Building on the reader's artistic talents and interests, the book provides a practical, action-oriented introduction to the business of art, focusing on product design, organizational planning and assessment, customer identification and marketing, fundraising, legal issues, money management, cultural policy, and career development. It also offers examples, exercises, and references that guide entrepreneurs through the key stages of concept creation, business development, and growth. Special attention is paid to topics such as cultural ventures seeking social impact, the emergence of creative placemaking, the opportunities afforded by novel corporate forms, and the role of contemporary technologies in marketing, fundraising, and operations. A hands-on guide to entrepreneurial success, Arts Entrepreneurship is a valuable resource for students of Arts Entrepreneurship programs, courses and workshops, as well as for early-stage business founders in the creative sector looking for guidance on how to create and sustain their own successful venture

Publisher : New York
Publish Year :
Page : xiv, 282 pages
Barcode Call No. Volume Status Due Date Total Queue
1040012792 IE00091 Available 0 Please Login

Related Book

The Stock Exchange of Thailand and the companies in SET Group uses cookies to provide you with a better browsing experience. Click here for detailed information on the use of cookies on this site, and how you can manage them.