Enterprises are vital to our green future and fundamental to modern life, yet they fall short of their sustainable promise. The big question is not if we should address sustainability, but how. Practical Sustainability shows how we can solve half the wicked sustainability challenge in five years, using today’s technology – and then the rest through data-driven R&D. It also provides insights from carbon-neutral journeys and award-winning achievements. How? A heavy dose of science, systems design and digital twins, together with human factors and behavioral psychology that drive adoption