For too long, companies have focused primarily on their products or services, believing that investing in new technologies and operations will create innovation. But according to veteran Silicon Valley consultant Deborah Perry Piscione, only investing in people can do that. Using examples from her own consulting work and research, Piscione shows how her People Equation can be used by companies to nurture innovation through its creation of a culture where risk-taking is rewarded, mavericks are encouraged, collaboration between competent people is common, and the response to proposed experiments and initiatives is to ask how rather than to question why. In this breakthrough book, Piscione shows how every organization can develop that kind of mindset, organizational structure, and product-development process-and thereby harness their own innovative potential