Creative construction : the DNA of sustained innovation / Gary P.Pisano

Author : Pisano, Gary P
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Creative construction :  the DNA of sustained inno...

Every company wants to grow, and the most proven way is through innovation. The conventional wisdom is that only disruptive, nimble startups can innovate; once a business gets bigger and more complex corporate arteriosclerosis sets in. Gary Pisano's remarkable research conducted over three decades, and his extraordinary on-the ground experience with big companies and fast-growing ones that have moved beyond the start-up stage, provides new thinking about how the scale of bigger companies can be leveraged for advantage in innovation

Publisher : New York : PublicAffairs
Publish Year : 2019
Page : xiii, 268 pages
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