"Back in 1994, the fledgling internet opened a new world of possibilities. Today, a growing legion of pioneers is ready to once again transform the way we live, work, and play. This absorbing book explains how blockchains will disrupt entrenched industries and shatter conventional business models. With so much at stake, how do you prepare? Alison McCauley takes you past the hype and inside speak to show you what blockchains are and how they're poised to change our world. Through insightful interviews and examples, you'll learn how blockchains promise to solve our most pressing digital problems, including privacy risks, hacks, data misuse, fakes, and fraud. For those who know how to leverage them, blockchains represent a social movement that offers an abundance of opportunity. You'll learn: How this technology will alter the way entire industries do business; Why ignoring this technology exposes you to competitive disruption; What you and your company can expect in the blockchain era; How to prepare your organization to respond to the coming shift"