For the past three years, LinkedIn has listed User Experience design (UX) as a top 15 in-demand career. Unfortunately, many practitioners entering this profession are self-taught and lack the guidance needed to advance professionally. User Experience Design is the professional playbook for UX professionals. It teaches product leaders, managers, engineers, and designers that design is a business growth driver, and how to design customer-centered tech products that customers love. The book explains the mindset top UX professionals need to combine core principles of design, business, and customer focus in their product development work. Written by the co-founder of UXReactor, the fastest growing specialized UX firm in the US, this book dozens of practical UX tools