Unlock greater profits. Empower happier and more engaged staff. Foster loyalty and connection with customers. Save your business... and the world. How? It all starts with a Purpose Upgrade. History shows that hard times can lead to the greatest opportunities for renewal. The Purpose Upgrade will support readers in leading enterprises that thrive by solving our most important poblems.It shows how businesses can create more compelling benefits for customers, build meaningful livelihoods for colleagues, and unlock superior returns for investors by 'repurposing' and revitalising the activities they engage in