Asian brand strategy : building and sustaining strong global brands in Asia / Martin Roll, Business & Brand Strategist, Senior Advisor, Martin Roll Company, Singapore

Author : Roll, Martin
Rating :
Asian brand strategy :  building and sustaining st...

This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands

Publisher : Houndmills Basingstoke Hampshire : Palgrave Macmillan
Publish Year : 2015
Page : xx, 335 p
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