In this updated edition, the authors present a proven playbook for winning — now enriched with a new foreword and two bonus articles from HBR. They distill strategy into five essential choices: what is our winning aspiration, where we will play, how we will win, what capabilities we need, and what management systems support our choices. Through real-world examples (e.g. from P&G), the book shows how strategic clarity and disciplined execution can transform companies and sustain long-term success