Bank 2.0 : how customer behaviour and technology will change the future of financial services / Brett King

Author : King,Brett
Rating :
Bank 2.0 : how customer behaviour and technology w...

The financial crisis is just beginning for retail institutions. Ninety to ninety-five per cent of bank transactions are executed electronically today. The Internet, ATMs, call centres and smartphones have become mainstream for customers. But banks still classify these as alternative channels and maintain an organisation structure where Branch dominates thinking. Continued technology innovations, Web 2.0, social networking, app phones and mobility are also stretching traditional banking models to the limit. BANK 2.0 reveals why customer behaviour is so rapidly changing, how branches will evolve, why cheques are disappearing, and why your mobile phone will replace your wallet all within the next 10 years

Publisher : Singapore : Marshall Cavendish Business
Publish Year : 2010
Page : 397 p
Barcode Call No. Volume Status Due Date Total Queue
1010075073 IK00191 On Closed Stack 0 Please Login

Related Book

The Stock Exchange of Thailand and the companies in SET Group uses cookies to provide you with a better browsing experience. Click here for detailed information on the use of cookies on this site, and how you can manage them.