Behind the cloud : the untold story of how went from idea to billion-dollar company--and revolutionized an industry / Marc R. Benioff, Carlye Adler

Author : Benioff, Marc R
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Behind the cloud : the untold story of how Salesfo...

How did grow from a start up in a rented apartment into the world's fastest growing software company in less than a decade? For the first time, Marc Benioff, the visionary founder, chairman and CEO of, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how not only survived the dotcom implosion of 2001, but went on to define itself as the leader of the cloud computing revolution and spark a $46-billion dollar industry, Benioff's story will help business leaders and entrepreneurs stand out, innovate better, and grow faster in any economic climate. In Behind the Cloud, Benioff shares the strategies that have inspired employees, turned customers into evangelists, leveraged an ecosystem of partners, and allowed innovation to flourish

Publisher : San Francisco CA : Jossey-Bass
Publish Year : 2009
Page : xxiii, 278 p
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