Strategies for the green economy : opportunities and challenges in the new world of business / œc Joel Makower ; with exclusive market research by Cara Pike

Author : Makower, Joel
Rating :
Strategies for the green economy : opportunities a...

Including groundbreaking data about customers' attitudes and behaviors regarding green products and services, Strategies for the Green Economy will lead you through the thicket of finicky customers, confusing research reports, and public cynicism regarding green marketing claims--and place you on solid footing in the growing green economy

Publisher : New York : McGraw-Hill
Publish Year : 2009
Category : Social Enterprise
Page : xvii, 290 p
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