NOT INVENTED HERE
 cross industry innovation: strategies & tools 
What can a hospital learn from a hotel?
 How can a car manufacturer use tools from the games industry? 
 Where can a chemical company apply principles from a festival organiser? 
 The potential of ideas & approaches from other areas and sectors is enormous, still only very few organisations do cross industry innovation in any kind of structured way.

 Not invented here provides you with cross industry innovation strategies & skills and increases your 'match sensitivity'. This book aims to be a joyful guide, using inspiring stories, challenging thoughts and many practical tools. Cross industry innovation is the clever way to jump start your innovation efforts by drawing analogies and transferring approaches between contexts, beyond the borders of your own industry, sector, area or domain. This inspirational, illustrated business book presents strategies & tools for cross industry innovation. It emerged from hundreds of conversations with business leaders and innovators and is packed with ideas, approaches, and cases that you can apply in your own industry. Dive in this rollercoaster of ideas called cross industry innovation and start not just to think outside of the box, but outside of your industry. NOT INVENTED HERE
 cross industry innovation: the lessons from other sectors an open innovation toolkit