Citizen Coke : the making of Coca-Cola capitalism / Bartow J. Elmore

Author : Elmore, Bartow J
Rating :
Citizen Coke :  the making of Coca-Cola capitalism...

Presents a history of the Coca-Cola Company, outlining the company's strategies for production, cost control, and franchising while citing its role in resource depletion and obesity

Publisher :
Publish Year : 2015
Page : [ix], 416 pages, 8 pages of unnumbered plates
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