Today’s Complete, Focused, Up-To-Date Guide to Analytics for Ecommerce

Ecommerce analytics is not generic analytics. Rather, it encompasses specific, powerful techniques for collecting, measuring, analyzing, visualizing, dashboarding, optimizing, personalizing, and automating data related to online sales and customers.

Ecommerce Analytics is the first focused, coherent, and practical guide to applying modern analytics in ecommerce. Authored by leading consultant and analytics team leader Judah Phillips, it shows how to leverage all your data resources to improve efficiency, grow revenue, reduce cost, and boost profitability.

This landmark guide focuses on using analytics to solve the critical problems ecommerce organizations face, from generating demand to acquiring customers, understanding and shaping digital behavior to accelerating and optimizing conversion, nurturing new customers to re-engaging and retaining former purchasers.

Phillips helps you integrate ecommerce analytics throughout all facets of digital experience, product development, business management, transactions, merchandising, and marketing. You’ll discover techniques for improving strategy, tactics, and experience and measuring performance throughout the customer lifecyle, including mobile, social, and the Internet of Things (IoT).

From building teams and models through choosing platforms and channels, Phillips covers all you need to fully leverage analytics in any ecommerce organization