In a society where people start businesses with little to no guidance, having the right tools and guidance is crucial to success. This book addresses small problems that plague success rates in business interaction. Small business owners, entrepreneurs and career seekers are not prepared for real success. When we look at statistics, for every year of business 20 to 30% of small businesses close. Understanding why is key. Some entrepreneurs have great ideas but lack strategy. Career seeker spend thousands of dollars on education without learning their purpose. Business Is Business gives real-life lessons in business and teaches people how to formulate ideas into a plan of action. Learning how not to SLACK but how to be RICH. Using simple tools like brainstorming, networking, and planners can make a major difference in a successful business with longevity. This book is great for open discussion and to use as a coaching tool