It’s a basic rule of life here on earth and in the business world today. It’s what drives most of us to be better at what we do and who we are. It’s the desire to “be more.” Because of this desire, the term “coaching” has caught the attention of both the personal-growth and business worlds, creating a multibillion-dollar-a-year industry and a situation in which everyone wants a coach. More than ever, employees are asking for developmental opportunities and managers are being told they need to “coach” their employees on a regular basis. We’ve even worked with managers who say they’ve been told to “stop managing and start coaching.” This all sounds great in theory—managers coaching employees to grow and be more effective—but there’s one problem. Although many people agree that having a coach is a great way to move toward success, very few people know what a coach actually is or what a coach actually does. This leaves many managers scratching their heads as they try to fit one more ambiguous task into their already over-busy schedules