Marketing metrics : 50+ metrics every executive should master / Paul Farris ... [et al.]
Author : bendle, Neil T
"Marketing Metrics" offers clear advice on hoe to develop commom marketing metrics that are relevant and accessible to both marketing and non marketing decision makers
Publisher :
Indianapolis : Wharton Press
Publish Year :
2006
Category :
Business Administration - Marketing
Page :
359 p
| Barcode | Call No. | Volume | Status | Due Date | Total Queue | |
|---|---|---|---|---|---|---|
| 1040004658 | BA00181 | Available | 0 | Please Login |
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