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For undergraduates studying Marketing Management courses Marketing Management: An Asian Perspective, 6/E continues to showcase the excellent content that Kotler has created with examples and case studies that are easily recognized. This enables students to relate to and grasp marketing concepts better

Published Date : 06/2015
Publisher : [S.l.] : Pearson Education Centre
Page : 873p Pages
Barcode Call No. Volume Status Due Date Total Queue
1010081519 BA00254

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