Marketing management : an asian perspective / Dr Philip Kotler, Kevin Lane Keller, Swee Hoon Ang, Siew-Meng Leong, Chin Tiong Tan
Author : Kotler, Philip
For undergraduates studying Marketing Management courses Marketing Management: An Asian Perspective, 6/E continues to showcase the excellent content that Kotler has created with examples and case studies that are easily recognized. This enables students to relate to and grasp marketing concepts better
Publisher :
[S.l.] : Pearson Education Centre
Publish Year :
2013
Category :
Business Administration - Marketing
Page :
873 p
| Barcode | Call No. | Volume | Status | Due Date | Total Queue | |
|---|---|---|---|---|---|---|
| 1010081519 | BA00254 | On Closed Stack | 0 | Please Login |
Related Book