This book provides practical perspectives on understanding and implementing the profit pool framework. 'The Executive Guide to Boosting Cash Flow and Shareholder Value' gives business leaders critical insights and a path to boosting the value of their businesses by melding marketing and finance in a very practical, reality-based approach. Real-life examples are used throughout and everyday business anecdotes are included to drive home specific points. The book takes the reader from a basic understanding of cash value and profit pools to taking action that rapidly drives long-term profit generation - leveraging both internal and external factors - and provides tips and techniques for sustaining high performance. V. Rory Jones, MBA [Burlingame, CA] is a business management consultant with over 16 years of experience helping businesses maximize shareholder value